data privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

The use of our website is generally possible without providing personal data. As far as on our sides personal data (for example name, address or e-mail addresses) are raised, this takes place, as far as possible, always on voluntary basis. This data will not be passed on to third parties without your express consent.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of data against access by third parties is not possible.

Contact details of the data protection officer

The external data protection officer of the person responsible can contact you at

Susanne M. Goepel
Rietzschke Arch 8
04158 Leipzig

Phone +49 (0) 341/3191-660
Fax: +49 (0) 341/3317-3691

to reach.

Anonymous data collection

You can visit our website without providing any personal information. We do not store any personal data in this context. In order to improve our offer, we only evaluate statistical data which do not allow any conclusions to your person.

contact form

If you send us enquiries using the contact form, your details from the enquiry form, including the contact data you provided there, will be stored for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

Collection, processing and use of personal data

We collect personal data (details of personal or factual circumstances of a specific or identifiable natural person) only to the extent provided by you. The processing and use of your personal data takes place for the fulfilment and processing of your order as well as for the processing of your inquiries. After complete contract processing, all personal data will first be stored under consideration of tax and commercial law storage periods and then deleted after expiry of the period, if you have not agreed to further processing and use.

Use of e-mail address for sending newsletters

We will use your e-mail address exclusively for our own advertising purposes for sending out newsletters, irrespective of the execution of the contract, provided that you have expressly agreed to this. Your declaration of consent in this regard is as follows:

“send off “.

You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by sending us a message. You will find the contact details in our imprint. Your e-mail address will then be deleted from the mailing list.

Use of e-mail address for sending direct mail

Unless you have objected, we will use your e-mail address, which we have received in connection with the sale of goods or services, for the electronic transmission of advertising for our own goods or services that are similar to those you have already purchased from us. You can object to this use of your e-mail address at any time by notifying us. The contact details for the exercise of the objection can be found in the imprint. You can also use the link provided in the advertising email. There are no other costs for this than the transmission costs according to the basic tariffs.

newsletter data

If you would like to subscribe to the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected. We use these data exclusively for the dispatch of the requested information and do not pass them on to third parties.

You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

Passing on of personal data

Your data will not be passed on to third parties without your express consent. Excluded from this are only our service partners, which we need to process the contractual relationship. In these cases we strictly observe the requirements of the Federal Data Protection Act. The scope of data transmission is limited to a minimum.



Some of the Internet pages use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies serve to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit our website.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally and activate the automatic deletion of cookies when closing the browser. When cookies are deactivated, the functionality of this website may be limited.

Use of the remarketing or “similar target group” function of Google Inc.

The provider uses on the website the remarketing or “similar target group” function of Google Inc. “(“Google”). This feature enables the provider to target visitors to the website with advertising by delivering personalized, interest-based ads to visitors to the provider’s website when they visit other websites on the Google Display Network. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. Google stores a small file with a sequence of numbers in the browsers of visitors to the website. This number is used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to include previously accessed product and information areas. You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: Alternatively, you can disable the use of cookies by third parties by visiting the deactivation page of the Network Advertising Initiative at and implementing the additional opt-out information mentioned there. For more information about Google Remarketing and Google’s privacy policy, please visit:

Use of Google Adwords Conversion Tracking

We use the online advertising program “Google AdWords” and conversion tracking as part of Google AdWords. The Google Conversion Tracking is an analysis service of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. This means that it is not possible to track cookies on the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers can see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that personally identifies users. If you do not wish to participate in tracking, you can object to this use by preventing the installation of cookies by setting your browser software accordingly (deactivation option). They are then not included in the conversion tracking statistics. For more information and Google’s privacy policy, please visit:

Use of Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

IP anonymization

We have activated the IP anonymisation function on this website. This will cause your IP address to be cut by Google within Member States of the European Union or in other countries party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website and Internet use. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other Google data.

browser plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link:


Objection to data collection

You can prevent the collection by Google Analytics by clicking on the following link. Your opt-out cookie will be set to prevent future collection of your data when you visit this website: Disable Google Analytics.

More information on how Google Analytics handles user data can be found in Google’s privacy policy:

contract data processing

We have concluded a contract with Google for commissioned data processing and fully implement the strict requirements of the German data protection authorities for the use of Google Analytics.

hotjar uses the web analysis service Hotjar of Hotjar Ltd. on some websites. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, tel.: +1 (855) 464-6788).

With this tool, movements on the websites on which Hotjar is used can be traced (so-called heatmaps). For example, you can see how far users scroll and which buttons users click and how often. It is also possible to get feedback directly from the users of the website. In this way we obtain valuable information to make our websites even faster and more customer-friendly. pays particular attention to the protection of your personal data when using this tool. So we can only understand which buttons are clicked on, the course of the mouse, how far the mouse scrolls, the screen size of the device, device type and browser information, geographical position (only the country) and the preferred language to display our website. Areas of the websites in which personal data of you or third parties is displayed are automatically hidden by Hotjar and are therefore at no time traceable.

Hotjar offers every user the option of using a “Do Not Track Header” to prevent the use of the tool Hotjar, so that no data about the visit of the respective website is recorded. This is a setting that supports all common browsers in current versions. To do this, your browser sends a request to Hotjar to deactivate the tracking of the respective user. If you use websites with different browsers/computers, you must set up the “Do Not Track Header” separately for each of these browsers/computers.

Detailed instructions with information about your browser can be found at:
Instructions in English can be found here:
For more information about Hotjar Ltd. and the Hotjar tool, please visit:
The privacy policy of Hotjar Ltd. can be found at:


This page uses for the live chat. This site offers the consultants of and 3W IMAGE GmbH an external platform for the administration of chats. The chat is integrated in the source code on via a script. By using the chat you automatically use the services of There data will be transferred which serve for the security and documentation of The data collected includes: Chat history, specified name, IP address at the time of the chat and country of origin. These data are not passed on to third parties and are only used for protection and internal statistics. By using the chat you agree that you do. Here you can find more information about! Please read them carefully. Please note, however, that the site is only available in English:

Use of social plug-ins via “Shariff

To keep you in control of your data, data protection-safe “Shariff” buttons are used on these Internet pages to integrate the sharing functions of the social media services. Without your explicit consent, no links to the servers of the social networks will be established and consequently no data will be transmitted. “Shariff” is a development of the specialists of the computer magazine c’t. It allows more privacy on the net and replaces the usual “share” buttons of social networks. More information about the Shariff project can be found here. When you click on the buttons, a pop-up window appears in which you can log in to the respective provider with your data. Only after this active login by you a direct connection to the social networks is established. By logging in you give your consent to the transfer of your data to the respective social media provider. Among other things, both your IP address and the information that you have visited our Internet pages are transmitted. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.

Integration of the Trustbadge Trusted Shop

The Trusted Shops Trustbadge is included on this website to display our Trusted Shops seal of approval and any collected evaluations as well as to offer Trusted Shops products to buyers after an order. This serves to safeguard our legitimate interests in an optimal marketing of our offer in accordance with Art. 6 Para. 1 S. 1 lit. f DSGVO, which predominate in the context of a balancing of interests. The Trustbadge and the services advertised with it are an offer of Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne. When the trust badge is called, the web server automatically saves a so-called server log file, which contains e.g. your IP address, date and time of the call, transferred data volume and the requesting provider (access data) and documents the call. This access data is not evaluated and is automatically overwritten at the latest seven days after the end of your page visit. Further personal data will only be transferred to Trusted Shops if you have consented to this, decide to use Trusted Shops products after completing an order or have already registered for use. In this case the contractual agreement between you and Trusted Shops applies.

SSL encoding

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as requests you send to us as a site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “https://” to “https://” and by the lock symbol in your browser line.

If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

Information, correction, blocking and deletion of data

You have the right to free information about your stored data as well as the right to correction, deletion or blocking at any time. Contact us on request. You will find the contact details in our imprint.

last update: 09.05.2018