Returns: Paypal pays the colliery

By | E-Commerce, Onlineshop, Uncategorized

A lot has been written and talked about the turnover shooter. Changed for most online shops however nothing. It has now been more than two and a half years since the EU legislation had been modified to allow online shops to cover the cost of returns to their customers. Because the large internauticians had communicated from the outset to continue to offer returns free of charge, many of the smaller traders did not dare to accept the unwelcome cost savings.
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Charging time, design, zoom: This scares off customers of online shops

By | E-Commerce, Onlineshop, Uncategorized

Es lassen sich viele Ansätze und Ideen finden, wie man neue Kunden für seinen Online-Shop gewinnt. Besserer Service, niedrigere Preise, exklusive Produkte lassen sich da zum Beispiel nennen. Dennoch wird kein Online-Shop auf Dauer überleben, ohne eine sichere Basis an Kunden zu haben. Neue Kunden lassen sich vielleicht von Angeboten locken, verschwinden jedoch auch genauso schnell wieder. Ein zweiter Einkauf erfolgt nur selten.
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Meaning and purpose of product photography

By | Onlineshop, Product Photography

For many years, product photography has been one of the most important advertising measures. While in the past the images still had to be elaborately developed, most photographers today rely on digital cameras. This has created quite new possibilities. Modern product photography has become an important issue, especially thanks to the many online shops and booming e-commerce.
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Good for online stores: mobile index of Google hangs in the queue

By | E-Commerce, Onlineshop, Uncategorized | No Comments

The small revolution is still going on. At least for the time being. Google will have to move the launch of its mobile index. The new technology, which would also have great consequences for the online shop, prefers the ranking mobile websites. Google wants to stand for the future, which is undoubtedly on the mobile platforms such as smartphones or tablets. This is already demonstrated by developments in e-commerce.

Gary Illyes, Google’s trend analyst, has now announced at a conference in Seattle that the company is “still a few quarters” of rolling out the mobile first index. “It will be a huge change, but do not panic now,” said Illyes.

At the same time, the Google man said that the new index should function in a way that does not discriminate against sites that are not mobile-friendly. Most online stores are already adjusted to the changes today and have mobile versions of their stores online.

Until it comes to the pure mobile first index, it can still take. Illyes said, “The timeframe can span several years, possibly up to five years before we have an index that is exclusively mobile.” Google keeps contact with webmasters to make the transition to the new technology as easy and smooth as possible shape. The actual index, however, is introduced earlier and is then expanded step by step. As early as the beginning of 2018 Google wants to start the conversion.

The question which the online shop still poses, however, is how the future handling of their presences should be. Do they also work on the mobile version being the top priority? Do you completely abandon apps and focus on the website of the online shop? Questions, which can only be answered if Google makes serious.